Media Communication Strategy
MEDIA COMMUNICATION STRATEGY
Chumedia media communication strategy plans includes the following
Media Planning and purchasing
Media planning and buying involves strategy, negotiation and placement of ads. Skilled media buyers understand profitable media buying is both science and art.
The very best media buying starts with effective messaging. Media buying and planning is a five-step process that begins with identifying target audiences, understanding your audiences’ interests. finding when are most receptive to your messages, deliver creative that motivates them to take action and test and retest your ad placements and creative to uncover what’s working and what’s not. Refine and improve.
Target Market Selection
Chumedia target market selection process involves the evaluation of the attractiveness of every market and selection of one or more profitable markets. An organization considers various factors, such as size and growth of a particular segment
Determination of Media Purposes
The basic goal of media planning is to find out that combination of media which enables the advertiser to communicate the ad-message in the most effective manner at lowest cost. Media planning assists in controlling wasteful advertising. It ensures die optimum-utilization of resources spent on advertising.
Determination of Media Tools
Then we equally need to determine the marketing tools which converts as a result of a marketing message, and who is to purchase them. Cause, no single measurement tool can perfectly capture all media-exposure, conversion, and sales data and give you actionable insights on an ongoing basis. To be successful, you’ll need to use a blended approach to measuring media impact across channels.
Media Timing
Media scheduling is one of the important decisions in advertising programme. Company should carefully decide on media timing for a maximum market response.
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