CONTENT CREATION
CONTENT CREATION
Chumedia content creation process involves the identifying of a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.
In addition, most of our content creation processes involve thorough rounds of edits with other stakeholders before content is ready for publish.
Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. But doing it well can truly impact your business. In fact, recent research proves that creating
Ideating
Content ideas can come from a variety of places, both from within your content team, from your customers, from other stakeholders in your company, from new data, or from something that inspires you. And, depending on the goal of the piece of content, deciding the correct angle you should take on a specific topic can prove challenging.
For example, if you’re tasked with creating content that highlights a new product feature, you may have a baseline idea of what you need to produce. But if your task is broader, for example, write a piece of early-stage content that will drive organic traffic to your website, then you may need to investigate other methods of coming up with content ideas. Here are a few methods we know will help get your creative juices flowing, and help you find innovative and effective approaches to potential pieces of content.
Planning
The first step in planning your piece of content is to decide what form you want it to take. Some ideas will be stronger if they are represented visually, and could warrant an infographic or video. Other pieces of content may be best suited for plaintext. For those, a blog post, article, or eBook might be the best form.
You can gain a lot of insight by investigating which types of content have already been created around your topic. For example, type your topic idea (or keyword) into Google and see what kind of content comes up on page one. Are there videos? Do the URLs link back to infographics? Do images appear in the SERP? Knowing which types of content already exist around your topic should help inform your decision about what type of content to make.
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